Our mission is to make the 99% safe online. As the world’s largest ad-blocking company, we protect the sanity of hundreds of millions of people by blocking nuisance elements online. We are expanding our pledge to users by becoming a leading cybersecurity company. Our goal: to protect over a billion people across the five “personal safes”— safe sanity, safe privacy, safe hardware, safe money and safe children (with fine-grained parental controls). That means a personal firewall across all devices, at all times. We believe this is achievable because we can sustainably monetize bringing safety to the 99% online.